PPR Website > Adelaide > Case Studies > Adelaide Hills Wine Region

Crush Wine and Food Festival 2011 and 2012 What Strategic support Creative concept design and campaign development National and local media relations Event management Negotiation and coordination of advertising for print, radio and television mediums Coordination of mass brochure and poster distribution Social media campaign development and support When January 30th 2011 and January 29th 2012 One of several well-known wine regions in South Australia, the Adelaide Hills Wine Region approached PPR to promote their annual wine and food festival and to position the region as a stylish tourism destination amongst its competitors. PPR Adelaide has managed the annual wine and food festival, Crush, for the wine region, each time reinvigorating campaign themes and providing strategic direction. Over two years PPR has been able to continue driving attendance to events in the region including a record breaking attendance at the 2012 Crush Wine and Food Festival.

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