PPR Website > Adelaide > Case Studies

What

Social media campaign development & implementation
Media relations

When
July - December 2011

Women’s fashion retail chain, NONI B approached PPR for support launching their new careerwear range while driving sales through visitation to stores and its website.

To build a stronger campaign, PPR engaged not-for-profit organisation Dress for Success and tailored a multi-platform proposal that launched NONI B into social media in conjunction with a targeted metro and regional media relations strategy rollout.

Following the success of this campaign, PPR was engaged to help NONI B with the launch of its e-commerce website both in Australia and New Zealand.

PPR Adelaide’s activity has generated a significant online following and increased visitation to the NONI B’s online platforms.

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