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Global Corporate Challenge

The Global Corporate Challenge is a unique program aimed at encouraging corporate employees to get active and improve their health. A spin-off program, the Global Children’s Challenge, educates children about the benefits and importance of a healthy lifestyle.

GCC sought a media campaign to drive the awareness of its programs and encourage participation in the step-based challenges. Education, particularly the promotion of healthy habits and activities for children, was at the core of the media outreach.

PPR executed an awareness campaign with the national media resulting in coverage from 265 sources in online, print and broadcast for the GCC programs. Coverage was achieved across the full spectrum of media outlets including the key verticals of human resources, corporate, home and lifestyle, and health nationwide. The Global Children’s Challenge grabbed most of the attention with media interest focused particularly on the educational aspect of the campaign.

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